2455 W. 231st St. • Torrance, CA 90501 • (424) 263-4349 •

 

 

Our Mission

Peralta Family Wine Company is dedicated to representing wines of such astonishing quality, and at prices so competitive, that most buyers can’t say “no.”  Few have.  How do we do it?  The answer is so simple; it’s almost comical.  We make less on each case.  That’s it.  Our profit is the lowest of any wine importer or producer in the country.  We make our money selling volume, not precious gems.  We have been doing this long enough to know what value is and we give our customer the credit for knowing it as well.  This is not a game, it is a business and we run it like one.  If you feel the same way, you will love doing business with us.

 

Our Goal

We measure our success by our customer’s success.  We want them to be the most successful when selling our products.  We’re not interested in transferring inventory and factoring our accounts receivable.  We expect our products to sell through and we will work harder at our end to see to it that they do.

 

Our Commitment

Peralta Family Wine Company is committed to each and every one of our customers and our customer’s customers.  From the wholesaler to the retailer, restaurateur and consumer, we expect to satisfy their expectations regarding our products.  If there’s a problem, we’ll fix it.  Whatever it takes.  We live by the credo that it is easier to find producers than it is to find customers.  That’s why we value our customers above all else.

 

Our Financial Viability

Peralta Family Wine Company is an investor driven company.  We typically have already paid for our inventory before we sell most of it.  Our investors are all in this for the long haul, not short-term gains.  Therefore, we don’t panic if sales slow down and start slashing prices and making back room deals.  That’s one of the beauties of selling wines at our price points.  Business is always good.  And, when times get tough, our business improves.

 

Our Consistency

Our company completely embraces the philosophy that consistency is everything.  Our product, payment, promotion and policies remain the same for everyone.  Our customers rest assured that they are getting as good a deal as anyone else.  We work too close to cut anything special for anyone.  Best of all, we don’t have to.  Our products sell quickly and sell through.  It’s the only way everyone wins and it is the only way we know how to do business.

That is why we have placed our products in 10 states within our first year in business.  While that may be an impressive statistic, we think the fact that each and every one of our wholesalers have reordered is an even more impressive one.

 

Our Invitation

If you feel the same way and act the same way, we would like to invite you to be one of our partners in success.